About Us
A medical nursing brand built on professionalism and driven by tenderness.
Mengrou emerged from a deep understanding of hospital - stay nursing needs. We've seen patients' confusion and family members' struggles in product - selection. Traditional products focus on function, ignoring special groups' yearning for "dignity" and "warmth". So, we set the core of "medical - grade quality with humanistic care", aiming to break the coldness and be a one - stop hospital - stay nursing provider.
From product R & D to service design, Mengrou always keeps the dual promises of "medical - grade rigor" and "humanistic care". We've built a product matrix for medical and daily scenarios. The "Youhu·Soft Series" for hospital - stay nursing offers medical - grade products. The "Jianyue·Soft Series" for daily cleaning softens medical features. The "Mengrou·Adult Care Package" integrates supplies for all - around care in one pack.
In service network layout, Mengrou covers all core provinces and cities, building an "offline + online" omni - channel system. Offline, over 1300 stores (40% in hospital supermarkets) with guides and experience areas ensure instant access. Online, on platforms like Tmall and JD, with live - streaming and communities, it offers 7×15 - hour consults, next - day delivery and traceability for easy nursing.
As a champion of human - centered care in the medical nursing field, Mengrou is committed to the mission of "ensuring that every nursing product brings a sense of security". We pledge to our customers that we will "meticulously address every need". We collaborate with our partners to build a comprehensive nursing ecosystem. For our employees, we provide a platform for growth and development. Moreover, we actively shoulder social responsibilities by concentrating on vulnerable groups like the elderly and hospitalized patients. We strive to elevate the humanistic standards of the nursing industry and stay true to the principle of sustainable development.
Looking to 2030, Mengrou will expand from hospital care to nursing homes and supermarkets, aiming to lead the medical - grade brand for the elderly. We believe nursing is more than function; it's gentle care. Mengrou will accompany users with professionalism and warmth.
Omnichannel service network: Spanning across the nation for easy access.
(1) Extent of market reach
- Domestically, products cover core provinces and cities. Focus on East, South, and North China. A hospital - centered service network reaches communities and families, serving over 1,000 medical institutions and millions of households.
- Scenario expansion: From inpatient supermarkets in top hospitals to community centers, senior care facilities, and pharmacies, it meets both medical and daily needs.
(2) Configuration of retail outlets
- Core channels: Nationwide coverageOver 1,300 partner retail storesIt includes hospital supermarkets, chain - store health zones, and nursing - supply shops. Hospital - specific stores account for 40%, ensuring inpatients and families get what they need instantly.
- Store advantages: Unified standards and services. Professional advisors offer nursing advice. Some key stores have product experience zones for users to feel comfort and practicality.
(3) E - commerce platform ecosystem
Exclusive service: 7×15 - hour online support on e - commerce. One - on - one for post - op/senior care. Personalized feedback and quick after - sales. Online services 24/7.
Full - scale on major platforms: In Tmall, JD, Vipshop. Official flagships. "Order online, next - day delivery". Digital services like manuals and guides launched.
Emerging channels: "Nursing Mini - Class" IP on Douyin/Video Accounts, show product value via scenarios. User platforms on Xiaohongshu for content - order - word - of - mouth loop.